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twegs

Intelligence service

Continuous Market Intelligence

Catch buyer, competitor and market changes early enough to do something about them.

The job

Know what changed before the next sales call.

I start with a business question, not a list of websites. Which competitor move, buyer objection or category change would make the team act differently? The workflow watches those signals, saves the source and the change, and uses rules or AI to prepare a finding. An analyst sees the evidence before deciding whether it matters.

The signal desk

Keep the source attached all the way to the decision.

Rules catch exact changes and AI prepares the material. An analyst decides what matters and who needs to see it.

Illustrative operating model

Keep the source, interpretation and decision history with the signal.

Analyst-reviewed finding

  1. 01 · Focus

    Decision question

    Does this change affect pricing, product, positioning or field guidance?
    • Competitor pages
    • Product records
    • Public filings
    • Regulators
    • Licensed research

    Monitor only sources that can answer a named question.

  2. 02 · Detect

    Versioned change set

    Before
    →
    After
    1. Capture
    2. Compare
    3. Extract
    4. Group

    Rules catch exact changes. AI organises related material. The original evidence stays attached.

  3. 03 · Interpret

    Analyst assessment

    FactWhat changed
    JudgmentWhat it may mean
    UncertaintyWhat is missing
    AlternativeWhat else explains it

    An analyst judges materiality and confidence, and labels inferred intent for what it is.

  4. 04 · Decide

    Named response

    • PricingReview offer
    • ProductReview implications
    • Product marketingUpdate position
    • FieldIssue guidance

    The finding enters the meeting or tool where that owner already decides.

  • Source + timestamp
  • Prior version
  • Extraction record
  • Analyst + confidence
  • Decision + owner
Change the tools to suit the team. Keep evidence, analyst judgment and business ownership separate and linked.

What you receive

A working signal desk with a named operator and a record of every response.

Typical duration
4 to 8 weeks
Commercial model
Fixed scope and fee
  1. 01
    Question map

    The questions, indicators and owners that determine which changes deserve attention.

  2. 02
    Source register

    Approved public or licensed sources, collection method, cadence and access record.

  3. 03
    Working signal desk

    Version capture, exact comparison, bounded extraction, grouping and run recovery.

  4. 04
    Analyst brief

    A cited brief that keeps facts, judgment, uncertainty and alternative explanations separate.

  5. 05
    Decision record

    Routing, response status, test cases, documentation and training for the named owner.

Good fit

This service usually fits when:

  • Customers or sellers spot competitor pricing, packaging, messaging or product changes before the central team does.
  • Customer conversations, win/loss notes and automated alerts exist, but they are not reviewed together with the underlying evidence or the decision each signal could affect.

Examples

Two findings traced from source to response.

These patterns are illustrative; they are not claims about a specific client engagement.

01

A competitor changes its commercial offer

Does the change affect pricing, positioning or field guidance?

Evidence set

Pricing snapshotPlan detailsDocumentationPublic filing

Analyst decides

Broad change or limited test?Known fact or inferred intent?Enough evidence to route?

Decision paths

Pricing reviewPositioning reviewField guidance

One reviewed brief replaces duplicate alerts. Each owner can act, defer, dismiss or ask for more evidence.

02

A standards change reaches the assets it affects

Which markets, claims, records or customer explanations might be affected?

Evidence set

Official noticePrior textCurrent standardInternal claim map

Specialist validates

Scope and effective dateConfirmed versus possible impactLegal interpretation stays client-owned

Decision paths

Product recordWebsite claimsCustomer guidance

A reviewed impact record reaches the right owners with the official source attached.

Automation boundary

What can run automatically, and what needs approval.

Can run automatically

  • Monitor approved sources and detect changes
  • Extract comparable facts from permitted content
  • Group related signals and remove duplicate alerts
  • Prepare a cited brief and flag uncertainty

Needs a person

  • Which questions, companies and sources matter
  • Whether a signal is important and what is still unknown
  • What it means for product, price, positioning or sales
  • Whether to act now, investigate, wait or dismiss it

The steps

From business question to a signal desk people use, in three steps.

  1. 01

    Frame the decisions

    Start with the commercial questions. Then identify the signals that might change the answer and the sources worth watching.

  2. 02

    Build it, then try to break it

    I capture source versions, detect changes and group related evidence. Tests cover duplicates, false alarms, missing context and uncertain classifications.

  3. 03

    Run a live pilot

    Real signals show where the thresholds are wrong. We review what mattered, what did not and whether the right person saw it in time.

Typical scope
One decision area, a defined list of companies and sources, one analyst review, one delivery channel and representative test cases.
What your team provides
An intelligence or product-marketing owner, access to approved sources and the specialists responsible for decisions the findings may affect.
Usually separate
Covert collection, bypassing access controls, legal advice, data-licensing fees, exhaustive monitoring and an ongoing outsourced analyst desk unless included.

Next step

Could this be the right service?

Send me what is going wrong and what you have already tried. I will tell you whether this service fits and where I would start.

Book a call