Data-driven, human-led.
AI handles interpretation where it helps. People keep the decisions that require taste, risk or accountability.
Make complex B2B marketing clearer to buyers and easier for your team to run.
Twegs combines product marketing, creative direction and AI workflow design. Choose one fixed-scope build: an executive narrative and flagship program, a buyer-ready website, a human-reviewed content workflow or a market intelligence system.
Led by Sophie Jonsson
4 years in Google Cloud AI GTM
Gemini, Workspace AI and Agentspace
View LinkedIn profileThe best AI systems do not remove judgment. They put it in the right place, with evidence, ownership and a way to intervene.
Why Twegs
Intelligence fuels the creative work.
Creative that can run.
Narrative, design and workflow are developed together, so strong work becomes a repeatable system.
Systems you can inspect.
Every build makes its sources, rules, approvals and outputs visible to the team that owns it.
The build method
Strategy, workflow and output designed together.
Strategy decks, creative production and automation are often bought separately. The result is a strong idea that cannot run, or an efficient workflow that produces work nobody wants. Twegs designs the decision, the system and the final experience as one job.
01
Define and scope
Agree the audience, outcome, quality standard, deliverables, fee and end date.
02
Design the system
Map sources, rules, transformations, approvals and human gates.
03
Build in the open
Test working software and creative output on real work every week.
04
Hand it over
Name the owners, document the system, train the team and establish the feedback loop.
Services
What do you need to fix?
Twegs works on both sides of B2B marketing: what buyers experience and how the team produces, updates and learns from that work. Start with the side that is breaking.
What buyers experience
Clarify what buyers hear, see and do.
Shape one high-stakes argument or rebuild the website where buyers evaluate the offer.
- Narrative
Executive Narrative & Program Direction
The argument is unresolved.
Turn one complex market or launch issue into an evidence-backed narrative, a flagship program and a clear direction for every adaptation.
- Website
B2B Website Strategy & Build
The buyer experience is broken.
Plan, write, design and build a B2B marketing website that answers buying-group questions and gives marketing reusable pages it can publish without custom work.
How the team works
Make recurring work controlled and repeatable.
Improve how approved content moves or how market change reaches a decision.
- Content
Content Workflow Automation
Approved content is rebuilt manually.
Build one human-reviewed AI workflow that turns approved source material into coordinated content across the agreed channels.
- Intelligence
Market Intelligence Systems
External change never reaches a decision.
Build a monitored, analyst-reviewed system that turns defined competitor and market changes into evidence-backed briefs for named decision owners.
Cannot locate the weak link?
The optional Marketing Systems Audit identifies which build deserves priority.
See the starting audit →Insights
Practical notes for B2B teams.
Argument · 14 minWhat product marketing should own in a B2B company
A practical guide to the market decisions product marketing should coordinate in a B2B company, from target customers and positioning to launches and sales guidance.
Argument · 13 minThe handoff is the leak: how to fix the gap between B2B marketing and sales
A practical guide to defining, measuring and repairing the point where a qualified buyer moves from B2B marketing to sales.
Method · 15 minHow to measure whether AI search recommends your company
A repeatable method for measuring brand mentions, citations and recommendations across AI answer systems without pretending they behave like rankings.
Argument · 14 minWhy B2B marketing attribution is degrading, and what to measure instead
A decision-focused measurement model for B2B teams facing consent gaps, private buyer journeys and AI-assisted research.
2026 research report · 31 pages · free
Product Marketing in the Age of AI
How AI-mediated buying, cheap production and the AI product wave are rewiring the PMM discipline. Ten exhibits of sourced data, playbooks by industry and segment, and a twelve-month roadmap.
94%of B2B buyers used AI in their most recent purchase
2.5vendors on the average shortlist, down from 3.2
51%start research in an AI chatbot