Optional starting audit
Marketing Systems Audit
See where the work stalls, decide where AI is useful and choose the first change worth making.
The job
Work out what deserves to be fixed first.
I follow one area of product marketing from source material to final output, including the tools, handoffs and approvals in between. You leave with a sensible order for fixing it.
Deliverables
A build plan, in priority order.
The steps
From scope to handover, in three steps.
- 01
Observe the real work
I follow a few real briefs from source to output. The documented process is useful, but the workarounds usually tell me more.
- 02
Find the drag
We look at repeated effort, weak source material, unclear decisions, operating cost and the damage a bad output could cause.
- 03
Pick the first change
We decide what to automate, what needs redesigning, what should stay manual and how you will know whether the change worked.