What I am learning, building and testing.

Tool assessment

Assessed 10 August 2026

11 min

Product marketing operations · Market intelligence · n8n / Make

n8n vs Make: why I choose n8n for product-marketing workflows

AI gets me to a runnable n8n draft quickly. The reason I stay is what happens next: inspect the failure, fix it and run the workflow again.

First-pass estimate: Half a day for a narrow pilot

Guide

Updated 10 August 2026

6 min

Market intelligence · Product marketing operations · n8n / Make

How to build a competitor website monitoring workflow

A workflow that saves each permitted source before comparing it, cuts duplicate alerts and asks an analyst to check uncertain changes.

First-pass estimate: Half a day for a narrow pilot

Guide

Updated 10 August 2026

6 min

Websites and AI discovery

How to make a B2B website legible to buyers and AI answer systems

What to publish, structure and test when buyers use both search engines and AI answers to research a B2B product.

First-pass estimate: One day for an initial audit

Guide

Updated 10 August 2026

6 min

Positioning and product value · Product marketing operations

How to build a product-truth and claims-evidence system

Keep product facts, claims, proof and approvals in one maintained record so the website, launches, sales material and AI workflows stop drifting apart.

First-pass estimate: Two focused working sessions plus source review

Essay

Updated 10 August 2026

11 min

Positioning and product value · Product marketing operations

What product marketing should own in a B2B company

The market decisions product marketing should coordinate in a B2B company, and the decisions that still belong elsewhere.

Guide

Updated 10 August 2026

12 min

Go-to-market and adoption · Measurement

The handoff is the leak: how to fix the gap between B2B marketing and sales

How to define the point where Marketing passes a qualified buyer to Sales, spot failed transfers and fix the contract between the two teams.

First-pass estimate: One working session to define the contract

Guide

Updated 10 August 2026

12 min

Websites and AI discovery · Measurement

How to measure whether AI search recommends your company

A repeatable test for brand mentions, citations and recommendations in AI answers, without treating a variable answer like a search ranking.

First-pass estimate: 90 minutes for a first baseline

Essay

Updated 10 August 2026

14 min

Measurement

Why B2B marketing attribution is degrading, and what to measure instead

What B2B attribution can still tell you, where it fails and which measures are more useful when much of the buying journey stays private.