Insights

Arguments about what AI changes in product marketing.

I use evidence, but I am not trying to make every conclusion neutral. These are my positions on how markets, buying and the job are changing.

Essay
Updated 10 August 2026
11 min
Positioning and product value · Product marketing operations
What product marketing should own in a B2B company
The market decisions product marketing should coordinate in a B2B company, and the decisions that still belong elsewhere.
Essay
Updated 10 August 2026
14 min
Measurement
Why B2B marketing attribution is degrading, and what to measure instead
What B2B attribution can still tell you, where it fails and which measures are more useful when much of the buying journey stays private.